From then until now

About Us

Taking inspiration from the history books whilst always looking to the future, Vogue UK, have been manufacturing and innovating countless styles and designs into the towel warmer arena since 1990. Bringing further advancement to the idea of heated towel rails, we are always striving to create and innovate.

The FloBar system, on the surface is an understated and simple looking set of heated towel bars, however in utilising the advancements in materials, manufacturing and installation, we have created a system that is fully concealed whilst still allowing you temperature control.

The towel warming systems are crafted from the highest quality brass and stainless steel materials adding flexibility and ease, free from heating system restrictions. The FloBar range can accommodate open or closed systems and can be linked to a hot water system via a timed secondary pump, so you can have warm and dry towels at any time.

British Craftsmanship Map

British Craftsmanship

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Our Story

The evolution of the heated towel bar stretches way back into the 1800s. In 1834 a man named Denison Olmstead created a heat exchanger, which he described as ‘a peculiar kind of apparatus, which I call a radiator’

In 1855, Franz San Galli of St. Petersburg invented the heating radiator. Once radiators reached the bathroom, towels were placed to warm and dry before and after bathing. The arrival of the towel warmer came to pass.

The 1920s saw the first water heated towel warmers, commonly referred to as a ‘bath radiator’. Here in the UK, drying racks, heated towel rails and heated towel bars were luxury items and would only ever be found in homes and hotels of high upstanding status.

As time passed, new accessible materials became available and our abilities to manipulate and manufacture these materials grew. Materials such as copper, brass, mild steel and stainless steel helped to make heated towel warmers a much loved bathroom feature for all.

Over the past 30 years Vogue UK has become Britain’s leading manufacturer of heated towel rails, designer radiators and accessories. Established in 1990 within the industrial heartlands of the West Midlands, Vogue UK has always been privately owned by its two original founders.

With an emphasis on design and development, the brand creates more new ranges than any other company in its field, combining classical fashion with ever more functional heating options.

For Our ‘Roaring 20s’ Vogue UK has created The FloBar Range.

FloBar plumbing details are hidden from view within the bathroom wall, making the heated towel bars the primary design feature. The simple installation is ideal for first fix bathrooms, creating a clean and uncomplicated effect. Design options compliment the vast majority of interior design styles, FloBar is for those who appreciate traditional craftsmanship, coupled with the latest technology.

The authenticity that makes Vogue UK’s designs a global success now inspires the resurgence of radiator manufacturing towards new possibilities. Innovative spirit, dedication to precision and a quest for perfection in the design. Creative products such as Flobar, have characterised Vogue UK’s philosophy to stand out as a pioneer within bathroom interiors.